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Episode 82 is a clip from my mastermind seminar that happened a few weeks back in Atlanta. During this clip i talk about value ladders and how to create them in your practice to move clients to a higher priced service. If you like what...

How often do you promote yourself using features: letters after names, skillset (dry needling)..etc? My daughter recently did the same thing when she tried to trade her brother a slinky for a lollipop. Just like PT's who sell features, my daughter failed. So on Episode...